Simple, contemporary, radical identity.

2005 - 2008

The Religious Society of Friends in the UK, more commonly known as Quakers, approached UXB to look at how their identity could be refreshed and rolled out locally.

Highlights

Working with friends

This was an extraordinary project and a privilege for us to work on. It's not every day of the week you get asked to think about branding a faith.

We worked closely with Quakers, attending Friends meetings, to understand this extraordinary organisation and transfer their values of peace and tolerance into a simple and highly practical brand identity and toolkit that could be adopted by local staff and volunteers.

The first task was to audit all aspects of communication in order to understand what the needs were inside and outside the organisation. From this we began to think about a marque and how it could work for the many different aspects and activities of the organisation.

Breaking the silence

The marque alludes to the practice of faith amongst Quakers. At meetings they meet in a circle and in silence, Friends speak if they are moved to do so but only one at a time. The identity alludes to this breaking of the silence.

Commentators at Blueprint and the New Statesman heard of the project and wrote pieces on the theme of religion and branding, featuring the new Quaker identity prominently.

We updated all of their literature and brand communications and ensured the new identity is visible in all Friends Meeting Houses and on each communication touchpoint.

  • Identity

  • Exhibitions

  • Graphic and book design

  • Branding and positioning

  • Branding and positioning

  • Marketing and campaigns

  • Wayfinding and signage

  • Wayfinding and signage

  • Website design

Breaking the silence

The marque alludes to the practice of faith amongst Quakers. At meetings they meet in a circle and in silence, Friends speak if they are moved to do so but only one at a time. The identity alludes to this breaking of the silence.

Commentators at Blueprint and the New Statesman heard of the project and wrote pieces on the theme of religion and branding, featuring the new Quaker identity prominently.

We updated all of their literature and brand communications and ensured the new identity is visible in all Friends Meeting Houses and on each communication touchpoint.