National Policing Improvement Agency

We helped the NPIA get their internal communications right, so they could help deliver a better police service.


Highlights

• Communications audit
• Communcations strategy
• Brand refinement and brand architecture
• Annual report design
• Publication design
• Workforce modernisation website

Brand new approach

Since the NPIA was formed it faced many challenges, including making it clear to key audiences what it was for and why it was important. We helped the organisation to identify their target audiences and to ensure that the right messages were being delivered and understood.

Through extensive user research and consultation with staff, we helped to identify problems and offer practical solutions to rationalising their brand.

We also developed their communication strategy, designed the annual report, commissioned image resources and created campaigns.

I buy in strategic thinking and reliable creative from people I trust to get it right. UXB just deliver every time.

Chief People Officer, National Policing Improvement Agency