Making websites accesible is really important to us. We also think accessibility is about judgement as much as conformance; we consider the accessibility implications of everything we design, whether they are covered by a guideline or not.
Creating content that takes into account the needs of all users will ensure that content works for the most people. Text sizes, image clarity, use of colour, alt text and interface functionality can all provide a better user experience when applied on the basis that they must work for everyone.
Part of the discussion
With every project we utilise our wealth of experience in the techniques and technologies used in accessible web design, a deep understanding of compliance with the WCAG guidelines, and a working understanding of best practice.
The technology we use to provide accessibility depends on the specific needs of each project. But in most situations our approach is to use modern coding techniques along with open web standards such as HTML5 and WAI-ARIA (Web Accessibility Initiative, Accessible Rich Internet Applications Suite).
Automated accessibility checkers (including alternative text and table labelling checkers) are good at finding basic accessibility mistakes that predominantly occur during periods of development and content migration.
Beyond that, the risk is that they offer false reassurance that you are doing the right thing. It's better to make content that works for everyone than to rely on software which can only provide limited test analysis.