St Christopher School website design

A user centred focus makes for a high performing school website.

Our 'mobile first', user centred design process helped to uncover the content and functionality that parents and staff valued most. The result is an elegant site, optimised for mobile, that is useful for parents, easy for staff to update, and even attracting new customers.

The staff at St Chris were frustrated by their website, which was no longer fit for purpose. Updating content was tortuous. Adding new pages required help from the developers. And parents stopped using it because they got confused by the navigation.

Highlights

  • Extensive research with parents and staff define strategy
  • Prioritise mobile delivery through our 'mobile first' design approach
  • Responsive design for optimum user experience an any device
  • New wysiwyg content management system
  • Significant increase in new enquiries from prospective parents.
  • Project costs were met by diverting budget from under performing above the line ad spend.


St Christopher School


"Just to let you know that for the first time ever we are now receiving real enquiries from our website".

Richard Palmer, Head.

St Christophers School

Our 'mobile first', user centred design process helped to uncover the content and functionality that parents and staff valued most. The result is an elegant site, optimised for mobile, that is useful for parents, easy for staff to update, and even attracting new customers.

The staff at St Chris were frustrated by their website, which was no longer fit for purpose. Updating content was tortuous. Adding new pages required help from the developers. And parents stopped using it because they got confused by the navigation.

Highlights

  • Extensive research with parents and staff define strategy
  • Prioritise mobile delivery through our 'mobile first' design approach
  • Responsive design for optimum user experience an any device
  • New wysiwyg content management system
  • Significant increase in new enquiries from prospective parents.
  • Project costs were met by diverting budget from under performing above the line ad spend.


St Christopher School


"Just to let you know that for the first time ever we are now receiving real enquiries from our website".

Richard Palmer, Head.

Results

The new St Chris website is delivering value on many fronts. Parents and staff have spontaneously praised how easy it is to use. For the first time the school now receives enquiries through the site and visitors are also subscribing to receive school content. Compared to the previous year:

  • Site visits up 15%
  • Pages viewed per visit up 47%
  • Bounce rate down 38%