BFI at 75

The BFI celebrates 75 years of film and TV culture.

Back in September 1933 the BFI came into being. Its role then is much as it is today - to provide information on all aspects of film and to encourage public appreciation of film.

The BFI saw their 75th anniversary as a great opportunity to encourage people to get more involved in UK film and TV culture. Through September and October the celebrations include a birthday weekender at BFI Southbank, an interactive exhibition at Harrods, archive screening across the UK, plus a public vote for the film people would most like to show future generations - the top five of which will be screened in 2009.

We created the identity, BFI 75, for use in all anniversary communications. We presented the design in different media and on different materials so it could be easily rolled out by the BFI. You can view BFI 75 online while catching up with Alan Parker and Leslie Philips at the launch party.

For what its worth UXB nominations for the top film include Breaking Away (1979 Dir. Peter Yates), Beauty and the Beast (1946, Dir. Jean Cocteau) and Butch Cassidy and the Sundance Kid (1969, Dir. George Roy Hill ) and some films that don’t begin with a ‘B’.