It all adds up to mobile first

Here's some big numbers: Google estimate that mobile advertisers spent $1bn this year, a figure set to significantly increase to $4.4bn by 2015.

Businesses that ignore the growth in the numbers of mobile using customers are in danger of being ignored.

If you've been following the UXB blog over the past few months, you'll have seen how important we think mobile devices are. Smartphones and tablet devices are changing the way businesses market their content, advertise to consumers and are leading to a more user-centered approach to digital strategy. That is, one that recognises the change in human behaviour and doesn't fight against it.

But if you still need convincing that you should be thinking mobile first, we've compiled a selection of awesome infographics that might just bring you round. Simply click the links to view the full infographic.

The size of the mobile market should not be underestimated (via iStrategy)...

Mobile devices are changing the way we buy things (courtesy of Microsoft Tag)...

They're changing the way we interact with each other on social networks (thanks Flowtown)...

And (American) small businesses are relying on mobile devices and connectivity to survive (via Intuit for Mashable)...

The markets are increasingly embracing mobile technology. And if Econsultancy's recent Quarterly Digital Intelligence Briefing is anything to go by, businesses are starting to realise that if they don't start thinking mobile first they'll be left behind.

We recently applied this 'Mobile First' methodology to a new client website with a design that is responsive to the end-users' device. Feedback so far has been fantastic. If your business needs help developing a digital strategy that puts mobile first, why not get in touch?