PepsiCo website launch

Welcome news, a corporate website that embraces user centred design, web standards and strong navigational structure.

The days of one-way, one-channel corporate communication have gone but some companies still find it hard to give up bad habits. PepsiCo is not one of those companies.

New vision

About a year ago the UK corporate affairs team asked us to help them communicate a clear change in direction and integrate this message across all media.

Online strategy

We developed an integrated online strategy to place PepsiCo in the vanguard of web communcation and ahead of its competition.

Users come first

The new website has been created with the user front and centre. We worked with PepsiCo to identify who their audiences were, what their needs are now and may be in the future and how best to present the information they want to read.

Content control

We also designed a bespoke CMS to give PepsiCo control of content and to build new skills within the team.

New direction

The website is a key part of our work to align the PepsiCo brand with their new strategic direction.