Visitor direction

Wayfinding system uses ‘branding as beacon’ in 1920s building

Figure of eight

Friends House is the head office and a place of worship for Quakers. Purpose built in the 1920s, its award winning design is based around a large meeting hall and a courtyard which together forms a figure of eight. With five floors, two entrances, five sets of stairs and three lifts, new visitors can easily lose their way.

Beat the crowds

At times the long corridors are also crowded with people, making any signage system difficult to spot, never mind actually read.

Head high

With this challenge in mind our wayfinding system is based around tall signposts that rise above head height.

Brand guide

The new Quaker marque is the constant marker at the top of every signpost. The unit from which the system springs is a square, the directional information is divided up into these squares to establish consistency and deliver clarity.

Profile power

Using the Quaker Q as a beacon had the added benefit of raising the profile of Quakers as the owners of Friends House.

Quakers let meeting rooms in Friends House to many small and large organisations. Previously, many of the approximately 400,000 visitors a year were unaware they were in a Quaker building let alone a place of worship. Using the Q as a beacon on the signposts enabled us to introduce the marque all over the building and build a sense of ownership among Quakers.

Accessible all areas

The signposts were designed following RNIB guidelines and use symbols where possible to indicate facilities and services. Positioned uniformly at the same height they are used in staff and public areas alike.

Figure of eight

Friends House is the head office and a place of worship for Quakers. Purpose built in the 1920s, its award winning design is based around a large meeting hall and a courtyard which together forms a figure of eight. With five floors, two entrances, five sets of stairs and three lifts, new visitors can easily lose their way.

Beat the crowds

At times the long corridors are also crowded with people, making any signage system difficult to spot, never mind actually read.

Head high

With this challenge in mind our wayfinding system is based around tall signposts that rise above head height.

Brand guide

The new Quaker marque is the constant marker at the top of every signpost. The unit from which the system springs is a square, the directional information is divided up into these squares to establish consistency and deliver clarity.

Profile power

Using the Quaker Q as a beacon had the added benefit of raising the profile of Quakers as the owners of Friends House.

Quakers let meeting rooms in Friends House to many small and large organisations. Previously, many of the approximately 400,000 visitors a year were unaware they were in a Quaker building let alone a place of worship. Using the Q as a beacon on the signposts enabled us to introduce the marque all over the building and build a sense of ownership among Quakers.

Accessible all areas

The signposts were designed following RNIB guidelines and use symbols where possible to indicate facilities and services. Positioned uniformly at the same height they are used in staff and public areas alike.

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