Social media summary #20

Twitter want female board-member, Facebook's Ari Steinberg leaves to set up travel startup, page 'likes' from mobile increase, Stratos is a social media success for Red Bull and Instagram update improves Twitter compatibility. It's the social media summary!

Monday: Twitter seeks female board-member

The low amount of high-profile women in technology has been a big discussion in 2012 as Marissa Mayer was appointed CEO of Yahoo! and Sheryl Sandberg became the first female member of Facebook's board of directors.


[Image from Business Insider]

Now, reports are stating that Twitter are looking to fill a position on the board, with the top priority to find a woman to join the all male board. Read more via Mashable.

Tuesday: Top Facebook engineer leaves for travel startup

One of Facebook's top engineers Ari Steinberg enjoyed his days week at Facebook last week as he looks set to leave and aims to set up a travel startup.

[Image from Facebook]


Steinberg - who clearly enjoys a spot of travelling - was essential in Facebook's development, working on the popular news feed starting the Seattle based engineering office. Read more via TechCrunch.

Wednesday: 19% of Facebook page likes come from mobile

Research by PageLever has revealed that 'Likes' coming from mobile devices has shot up to around 19%, a 280% increase from May 2012.


Facebook surely will be happy with this news as they struggle to show how the company can be worthwhile to advertisers on mobile, which have shown to be more popular than desktop. Read more via Mashable.

Thursday: Red Bull achieve Stratospheric social media return

Felix Baumgartner's skydiving achievement, sponsored by Red Bull, not only broke records but gave the drink company a huge social media boost, being mentioned in 1% of all online conversations.


Interestingly, 54% of those conversations happened on Twitter, 26% on Facebook, 6% on blogs and 14% on video sites. Read more via Mashable.

Friday: Instagram update automatically changes updates for Twitter

Before last week, unless you had the same handle on Twitter and Instagram, the two services didn't link up quite like they should. Now, Instagram's latest update now automatically changes your handle to your Twitter name when you update to the micro-blogging service.


It might not seem like a big deal for many but one of the key experiences in social media is the integration between the services, creating an online profile. Read more via Mashable.