Active Kids Branding and Website
Developing a brand to get kids on the move and in the groove.
Fast food and slow coaches
Switched on parents are rightly concerned that diet, lack of school sports activity and more sedentary home lives are turning a generation of kids into blobs. Active Kids is attempting to address this trend with a ground breaking sports activity programme for 3-11 year olds.
Leading by example
Set up by Greg Dryer, an accomplished sportsman and elite sports teacher, Active Kids gives children the chance to try lots of different activities so they can develop core skills for enjoyment and achievement in any sport.
There is a growing body of evidence that suggests children should not pursue single sports until at least aged 8. The Active Kids approach means that, when the time comes, children make rapid progress in single sports because their movement, balance and co-ordination are highly advanced.
Fit for purpose
When we get asked to market products for kids we always take a long hard look at the ethics involved. This one not only leaves our conscience clear, it's positively good for everyone!
Getting inside the brand
We had to develop the brand very quickly if the business was to get out of the blocks on time. We summed up the brand promise in one line, 'Active Kids get a flying start' and showed it with cartoons that zip and zoom all over the place.
Ahead of the pack
This direct approach delivers instant visual messaging simply and powerfully, and opens up miles of space between Active Kids and their competition.
Proudly practical design
And because our solution is illustrative and produced in two colours, it covers all kids without having to demonstrate diversity and is very cost effective to print.
Check out the website to see if you've got active kids in your area.