Placing strategy at the heart, and in the hands, of an organisation

Financial Report 2006

The financial statement for the Alzheimer's Society accompanied the Annual Review giving clear reporting information for the society.

Rising to the Challenge

As part of a review of its effectiveness as an organisation, the Alzheimer's Society drew up a strategic framework to achieve their goal of building a better world for people with dementia, and their carers.

The challenge

To bring that thinking to a geographically spread organisation of over 7000 volunteers and staff was our challenge.

New direction

We designed a simple guide to the new framework, signposting readers from the vision to a structure for realisation. Handed out at the Annual General Meeting and distributed across the Society's many branches and its local, regional and national teams, the booklet pointed a new way forward.