Blackwell’s Student Marketing Campaign
Marketing campaigns targeting students in autumn term
Freshers week
Blackwell's Bookshops rely upon September sales in the academic market to ride out the peaks and troughs in the rest of the year. As the competition know the value of this period too, the battle for the student pound in the first weeks back is fierce and feisty.
Combats and Camus
Our campaigns were designed to appeal to students' intelligence and sense of fun rather than just their pockets. We took the received wisdom about students and twisted it their way. By contrasting symbols of leisure with copy about thinking, we put the case for books as an essential part of a memorable college career.
Top marks
The result? A significant sales increase in the academic sector and top marks from the client for a job well done.