Vicinitee.com User Research
Devising a user survey to deliver enlightening results
Risk of death
Every day another statistic is trotted out in the press. Love for reality TV; aspirations for consumer goods; perceptions of the digital domain; dangers of eating this or wearing that.
Provocative headlines, but are they any use?
Balanced approach
In devising our user survey for Vicinitee.com we made sure that the results weren't purely statistic-focused. Balancing qualitative and quantitative research ensures that the results are a true, and enlightening, reflection of the user experience.
Opening opportunities
The outcomes enabled our client to tap new markets and develop content that met the needs of the users.
Probing behind the statistics not only made business sense, it also helped make sense of the business.