Careers in Construction Website Marketing
Marketing campaign for a construction industry recruitment website.
EMAP Construction Network owns the most comprehensive family of media brands in UK construction, together their titles reach over 85% of the industry each week. With a database that holds over a million contacts at 200,000 companies, EMAP Construction Network provides the best communications channel to reach the UK construction industry.
Folkes, Withe, Klass
We were asked to capture the attention of the construction industry as EMAP relaunched of their market leading recruitment site, careersinconstruction.com. Our challenge was to increase traffic to the website and reach out to recruitment consultants and large advertisers.
Hunt, Ing, Daley
The inspiration for the advertising campaign came from a friend in the design business who once revealed they could have formed a company called Makin, Loveday and Knight.
Sunai Wilby Dee Parton
Like advertising and law, the construction world includes many companies named after the principals. We thought it would be eye-catching and funny to create fictional company names that read as reasons to make a career move.
Long, Day, Little, Offord
We made up boards for made up construction firms of architects, contractors, engineers and quantity surveyors. We then photographed them against textured backgrounds and crafted copy to go with the visuals for adverts in various EMAP construction titles.
Moore, Cash & Power
The response showed that a lot of people out there aspired to work for Moore, Cash & Power.