Eleksen Branding and Marketing
Taking a technology company from the kitchen table to the Stock Exchange
Once upon a time…
So, it’s 1997, mobile phones are still a luxury, and two guys we know are sitting across the table from us trying explain how this interactive fabric they’ve invented is going to change the world. This was truly disruptive technology that needed cash to get going but that was not easy to understand.
In on the ground floor
We back it anyway. We put in as much cash as we could and developed the branding to add weight and create momentum. Friends and family rallied round until the VCs finally saw the light and millions poured in to exploit this brilliant invention.
Getting a sense of it
Elektex, the amazing switching and sensing fabric our guys invented, still makes jaws drop. Imagine what it was like in 1998 when no one had seen such a thing. Fabric keyboards, wearable technology and interactive gaming will be transformed over coming years by this technology. And a recent listing on the AIM market will ensure the business has the stability to sustain the ride.
Lasting impact
We take enormous pride from knowing we were among the first to put our money on the line and that our brand looks so good after all this time.
Interested in what Eleksen are up to now? Have a look at their current website.