E-marketing for Springside
Our e-marketing expertise has helped build a highly valuable database of home buyers for Edinburgh's newest neighbourhood.
Gaining permission
The key to e-marketing is giving people useful, compelling information when they need it. It's about the signal, not the noise. If you have something that people want to know, they will ask you to contact them.
Developing a relationship
For seven months before Springside homes were officially launched for sale, we published really good content to the website and invited visitors to register interest through a simple sign up procedure. We then sent regular email updates on how the development was progressing, keeping customers informed and engaged with the process.
Accurate accountability
Our email open rates were way above the standard and, because we can measure effectiveness so accurately, our client knows exactly where the budget is going. This has helped them to make informed choices about future marketing strategy and calculate the likely return on investment.
Proof
When Springside homes were launched in February, 77% of sales were to customers that had signed up and received our email updates. Proof that, done well, email marketing really works.