Fast forward to a better future

Process and procedure hold us all back. For people in need of a home the delays are more than just frustrating.

Many people Notting Hill Housing help are desperate to get on in life. They've been in supported housing, got themselves back on track and now need a home to take the next steps in their lives. The lack of homes means they have to join the queue for social housing. A wait that often takes years. They're stuck. They can't move forward and they may well go back, even onto the streets.

Pause

Notting Hill Housing are known for seeing over and beyond barriers. Time and again they have been able to give people the base and the skills they need to get on in their lives. Every life-affirming story shows that people can and do turn things around given the chance.

Play

Notting Hill asked us to help them develop a campaign to fund a new way forward. The idea is simple, to kick start the system by making more homes available to people who're ready to move on. And it called out for a simple treatment.

Fast forward

We used the universal hi-fi symbols for pause, play and fast forward to lead people through the idea. The photography we commissioned, case histories we relayed and copy we wrote were tied into the concept, directing the reader towards a clear call to action.

Restart

The campaign has been another Notting Hill success. It's brought more homes into the loop and given many more people the chance to take a great leap forward.

Many people Notting Hill Housing help are desperate to get on in life. They've been in supported housing, got themselves back on track and now need a home to take the next steps in their lives. The lack of homes means they have to join the queue for social housing. A wait that often takes years. They're stuck. They can't move forward and they may well go back, even onto the streets.

Pause

Notting Hill Housing are known for seeing over and beyond barriers. Time and again they have been able to give people the base and the skills they need to get on in their lives. Every life-affirming story shows that people can and do turn things around given the chance.

Play

Notting Hill asked us to help them develop a campaign to fund a new way forward. The idea is simple, to kick start the system by making more homes available to people who're ready to move on. And it called out for a simple treatment.

Fast forward

We used the universal hi-fi symbols for pause, play and fast forward to lead people through the idea. The photography we commissioned, case histories we relayed and copy we wrote were tied into the concept, directing the reader towards a clear call to action.

Restart

The campaign has been another Notting Hill success. It's brought more homes into the loop and given many more people the chance to take a great leap forward.

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