FSA – Bugs Like it Hot Campaign Design
Advising people how to keep food cool and stay healthy over the summer months.
The Food Standards Agency (FSA), decided to launch Food Safety Week in 2007 with the Bugs Like it Hot campaign at the House of Commons.
Keep it cool
We helped them set the scene and get their safety message across by creating a backdrop, props and marketing materials.
Elite club sandwich
MP's were photographed at the launch tucking into huge sandwiches in front of a summery scene, populated by happy balloon bugs. The FSA message was clear, keep food cool in the heat or you can expect the bugs to appear and ruin your summer.
Bye bye bugs
We also created a press pack, containing a leaflet and games. The images of the buoyant bugs were used to catch people's attention throughout and raise awareness about the dangers of letting food get too hot.
Scuttle over to the FSA news centre.