FSA – Guides for Businesses Publication Design

Advising catering companies on how to run a healthy business.

The FSA has to maintain a constant dialogue with the food industry. The big challenge is finding ways of getting messages through to people that sometimes feel they're being dictated to by regulation.

This series of publications were aimed at the smaller end of the retail catering trade. We put the guidance into the business context, using familiar objects used in catering outlets to carry the message through the door and into the kitchen.

Food Standards Agency

The FSA has to maintain a constant dialogue with the food industry. The big challenge is finding ways of getting messages through to people that sometimes feel they're being dictated to by regulation.

This series of publications were aimed at the smaller end of the retail catering trade. We put the guidance into the business context, using familiar objects used in catering outlets to carry the message through the door and into the kitchen.