Hackney Community College Marketing
Before Shoreditch & Hoxton were destinations in their own right, we used the unique characteristics of the area to draw people to HCC, bang smack in the middle of both.
Location location
There's only so many ways to differentiate a further education college. They all offer just about the same product albeit in different locations. HCC however, has the advantage of being a stones throw from the City, and right in the middle of the creative villages of Shoreditch and Hoxton.
Spit-n-sawdust
This publication to market HCC to potential students, was a warts-n-all visual tour of the area around the college. It was pitched to appeal to the gutsy maverick and the earthy creative that might otherwise have gone west to the better known London colleges.
Achingly cool
5 years on and Shoreditch and Hoxton are almost been and gone, victims of the capricious trends that London's bright young things so eagerly tail. But the college still enjoys a healthy market and, we understand, is still oversubscribed every autumn.