Numbers game

Counting out the qualities of an environmental paper range

One

One of the most important times of the year for McNaughton Paper is when design agencies set about responding to the annual report and accounts briefs they have won that year.

Two

With social and environmental responsibility high on the agenda of public and private sector organisations, designers are increasingly making these elements an integral part of their creative response.

Three

With this in mind McNaughton asked us to help them promote ten environmental papers to that most exacting of audiences, designers.

Four

As part of the target audience we knew their likes and dislikes. Look and feel is an attention grabber, pushy sales a turn-off and clear, actionable information essential.

Five

We designed a series of mailers that counted out the benefits of using less environmentally damaging papers. Each of the five sleeves contained two sample papers, giving a hands-on feel as well as a look at the full colour, printed finish. It all added up to a highly effective solution.

One

One of the most important times of the year for McNaughton Paper is when design agencies set about responding to the annual report and accounts briefs they have won that year.

Two

With social and environmental responsibility high on the agenda of public and private sector organisations, designers are increasingly making these elements an integral part of their creative response.

Three

With this in mind McNaughton asked us to help them promote ten environmental papers to that most exacting of audiences, designers.

Four

As part of the target audience we knew their likes and dislikes. Look and feel is an attention grabber, pushy sales a turn-off and clear, actionable information essential.

Five

We designed a series of mailers that counted out the benefits of using less environmentally damaging papers. Each of the five sleeves contained two sample papers, giving a hands-on feel as well as a look at the full colour, printed finish. It all added up to a highly effective solution.