Meg and Mog Merchandising
Merchandising style guide for popular children’s characters
Magic wand
The Meg & Mog stories have become classics, thanks to exuberant illustrations and crazy storylines. They follow the antics of Meg, the witch whose spells usually end in disaster, and Mog, her long-suffering cat.
Boiling cauldron
UXB were asked by the books author, Helen Nicoll, and illustrator, Jan Pienkowski, to produce a style guide for Target Entertainment who manage the licensing of the Meg & Mog brand.
In keeping
Our solution kept the vibrancy and colour of the books, whilst presenting the guidelines in a clear and concise way.