More Bus, Less Fuss Campaign Design
Introducing a new character on London’s streets.
New kids
Our first job for Transport for London as part of the newly established roster.
All aboard
It involved distilling a myriad of information about the introduction of London’s first, 18 metre long, articulated buses, down to one easy to understand through-the-line message.
Bendy in the road
The campaign rolled out over around twenty different print and outdoor media outputs and successfully introduced the bendy bus into London life.