New Statesman
Raising the profile of a leading current affairs weekly
A week is a long time in politics. For political weeklies it’s over in the blink of an eye. As the news agenda swings from Pole to poll, it’s no easy task to resist the news feeding frenzy.
Independent
The New Statesman’s independent editorial line and stable of freethinking writers means it can lead where others follow, and sift out the news from the nonsense.
Irreverent
The problem they had was getting that message out to readers beyond their loyal core readership. We worked with them to clarify their brand position, to target readers through direct mail campaigns and launch online initiatives.
Indispensable
The New Statesman has always been seen as essential reading for those in power, now its increasingly seen as a must read for those who decide where the power lies.