PepsiCo Brand Positioning

Online, in print and internal communications, we've been helping PepsiCo reposition it's corporate message around health, wellbeing and sustainable business practices.

PepsiCo International is behind some the best known brands in the food and beverage sector; Walkers, Quaker Oats, PJs Smoothies, Tropicana, Copella, Naked, and of course Pepsi, to name but a few.

Pepsico has a new vision

For one of the largest companies in the world, PepsiCo has a remarkably demure online presence. We have been working with the UK corporate affairs team to develop a raft of brand assets that engage the world in how the business is changing, and where it's going next.

Press and media toolkit

The work has involved a broad ranging brief to produce a complete communication toolkit that includes press and media packs, corporate stationery, presentation templates and other incidentals that capture the new vision of PepsiCo.

Bespoke image bank

As well as defining the visual language for the business, we have created an image library in collaboration with handful of carefully selected photographers from our network.

Bold online strategy

We are currently working on a new corporate website and online strategy that will bring PepsiCo International right up to date with web based communications. The site has been conceived with usability and SEO very much in mind. Backed by a highly intuitive CMS, it will, for the first time, give the business full control of their content and enable them to join the online conversation with confidence.