PepsiCo communications toolkit
Aligning teams across the PepsiCo brand portfolio behind a single vision
Unusually for a large corporation, Pepsico UK & Ireland lacked a significant corporate identity in the UK. Instead, they relied heavily on the corporate image of PepsiCo US.
PepsiCo in the UK
We have helped reposition the corporate branding of PepsiCo UK by bringing a fresher, cleaner, image to corporate materials that better reflect the UK positioning and attitude of the business.
Materials have included media packs, stationery, Powerpoint presentations, and templates for Microsoft Word.