Launching Springside
When the great and the good of the Edinburgh property sector are gathered at the Castle, you better put on a good show.
Teamed up
Dovetailing our efforts with local PR agency Weber Shandwick, we helped put on a big splash to reveal the brand vision for Springside.
Grand evening
Visitors were welcomed into regal surroundings and treated to customary hospitality - avoiding the shortbread and whiskey of course. The evening was compered by local hero Bill Jamieson who held the attention of the crowd with his usual aplomb.
Movie promise
The evenings high point was the movie we made with our friends at Edinburgh based production company Mucklehen.
Telling the story of the brand, the film explains the history of the area and its demise from industrial powerhouse to wasteland and why the name Springside is such a natural choice for its re-birth.
It also reveals the brand and sets out the promise of Springside in the words of the senior Directors behind this exciting development.
Back slapping
Naturally we toasted our collective efforts well beyond Castle opening times and yes there were sore heads the morning after. But hey, how often do you celebrate the creation of a new neighbourhood in a World Heritage City?