Springside launch movie
Property marketing doesn't need to be all spin. At Springside we wanted to hear about the development from the horse's mouth.
The launch movie was an opportunity to tell the story of the Fountainbridge area, its distant and recent past and its planned transformation into a thriving new Edinburgh neighbourhood.
Mucking in
Working with Mucklehen, an Edinburgh based production company, we used historical images, local voices and 'into camera' comments from senior people in the development team. We felt it essential that the film should stand as part of the promise to the city to deliver its vision.
On message
For a property marketing film it is noticeably void of bombast and posturing. It's straight to the point, honest and authentic. Just how all marketing should be.
View the launch film here.