Many agree that marketing communications in the property sector is ready for a shake up. The joint venture behind Springside is taking on the challenge.
Skip intro please!
How many times have you visited, seen or even commissioned a web site for a property development that is really just an online version of the printed brochure? Even worse, it's got a really annoying Flash intro that wastes time and serves no purpose. Enlightened developers are waking up to the fact that, in the web 2.0 era, customers need more of what they want and less of what the developer wants to give them.
Place digital where it counts
For Springside we placed digital media right where it should be - at the heart of the communication strategy. It informs everything that takes place and is key to building long term value in both the brand and the product. It even enhances the workflow of the project team, for whom we have developed an online tool for sharing documents relating to Springside.
User centered design
Taking a User Centered approach, we have developed an up to the minute web site that is easy to navigate, easy to update and easy to find through search engines. It works on all modern browsers and supports the accessibility requirements of contemporary web development best practice.
Backed by a comprehensive Content Management System, the site is continually refreshed with news, features, development updates and will, eventually, fully support the sales process by providing detailed info on product availability. It's about a two way thing - because business online is a conversation not a lecture.
The art of online communications
But these are really just the basic requirements of modern web communications and the real trick goes way beyond. Engagement with the user is key. Building a relationship with potential leads is essential, and the art of persuasion as practiced online is a skill just coming to the fore.
Visit Springside and glimpse a new way for the property sector.