Vicinitee.com Branding

Marketing an online resource for high-end business users

Vicinitee.com is an online resource developed for occupants of buildings that are managed by Broadgate Estates. It brings together building occupiers, managers and owners with local businesses and service providers to share information and gain access to exclusive content relating to their immediate vicinity.

Value

Vicinitee.com is included as part of the estate management service contract on many landmark commercial developments in London providing building occupants with enhanced information about goods, services, news and building information relevant to a ten minute radius of their workplace.

Variety

It also improves building management by allowing facilities management staff to store documents and communicate directly with sub contractors and occupiers alike. It is an increasingly useful resource for staff, employers, landlords and developers, and helps them make the most of the area around them.

Vision

UXB created the visual identity for Vicinitee and have managed the development of the brand for over four years. In that time we have helped the business grow steadily and improve its service and performance in tandem.

Vocal

Every month the number of registered users grows, as do the quantity and quality of exclusive offers from advertisers. From a base of around 3000 users when we began working with Vicinitee, it now enjoys a user community of around 11,000.

Varied

We worked very closely with the marketing team, managing the visual identity and acting as strategic advisers on marketing communications. We ensured that investment in the brand is closely aligned with business strategy and that both create an incremental return year on year.

Vicinitee.com is an online resource developed for occupants of buildings that are managed by Broadgate Estates. It brings together building occupiers, managers and owners with local businesses and service providers to share information and gain access to exclusive content relating to their immediate vicinity.

Value

Vicinitee.com is included as part of the estate management service contract on many landmark commercial developments in London providing building occupants with enhanced information about goods, services, news and building information relevant to a ten minute radius of their workplace.

Variety

It also improves building management by allowing facilities management staff to store documents and communicate directly with sub contractors and occupiers alike. It is an increasingly useful resource for staff, employers, landlords and developers, and helps them make the most of the area around them.

Vision

UXB created the visual identity for Vicinitee and have managed the development of the brand for over four years. In that time we have helped the business grow steadily and improve its service and performance in tandem.

Vocal

Every month the number of registered users grows, as do the quantity and quality of exclusive offers from advertisers. From a base of around 3000 users when we began working with Vicinitee, it now enjoys a user community of around 11,000.

Varied

We worked very closely with the marketing team, managing the visual identity and acting as strategic advisers on marketing communications. We ensured that investment in the brand is closely aligned with business strategy and that both create an incremental return year on year.