FSA - You Are What You Eat Design
Delivering information that improves the health of the nation.
We love food. In fact, we don’t eat anything else! So it’s good to know that the FSA is there to ensure that what travels from the field or factory to the fork is doing us good rather than harm.
The debate
Food is always in the news. Too much salt can lead to a heart attack, obesity is at epidemic proportions and school meals are barely fit for human consumption.
A varied diet
We help the FSA communicate with the food business and consumers, gaining the cut-through they need. From persuading chicken farmers to keep cleaner flocks, to food hygiene for caterers and a pictogram system to convey safe handling methods to non English speakers, we’ve tackled some tricky briefs.
Revealing habits
Being so close to developments in the food business has rubbed off on us too. We’re supporting research by recording our daily intake for scrutiny by FSA dietitians. Try it sometime - you’d be amazed at just what you consume when you see it as a list.