Social networking on the run
A long tail business, Sanoodi invites runners, bikers and hikers to map, share and compare their favourite routes online.
Hitting the ground running
Initially asked to help with a small piece of print, we ended up as lead strategic advisors and developed an integrated brand strategy to launch the new website and grow the user base in the UK, Europe and the US.
Online PR
We developed a buzz building and release strategy to prime the market ahead of launching sanoodi.com. Coordinated here in London, the online PR is being delivered by our international team, working across continents in three different countries.
This involves the creation and dissemination of high quality content on both the technical wizardry behind Sanoodi, and the exciting range of outdoor activities it covers.
User experience design
We also took control of the user experience by completely overhauling the information architecture, verbal branding and visual design. Working in collaboration with the Sanoodi team, we steered this phase through CSS and private beta, ironing out any glitches ahead of going public.
The porous business
Working with Sanoodi has allowed us to road test our belief in the porous business. This is a collaborative approach to work which harnesses the power of dispersed expertise and web technology to work smarter and deliver better value to clients. It’s an approach where we coordinate the strategy and creative from London and deliver a range of integrated services with networked experts in other locations. It’s an aproach that switched on businesses understand. It’s an approach that suits us, and suits Sanoodi.
Client in Wales, strategy and design in London, PR and CSS in France, users all over the world.