Putting a new neighbourhood on the map in central Edinburgh.
2005 - 2010
We worked with Grosvenor and other project partners to create Springside, Edinburgh - a new neighbourhood in the centre of a UNESCO World Heritage city.
- User research and digital strategy
- Brand development and naming
- User centred design process
- Information architecture and wireframe design
- Website design and build
- Technical support and maintenance
- Digital marketing
- Product marketing and advertising
- Film and video production
Building a sense of place
We provided a fully integrated service covering every aspect of establishing and marketing Springside as the largest mixed use development in Edinburgh.
From initial consultation with stakeholders and Edinburgh City Council, through to brand development, naming and marketing of the first phase release, we were with our friends in the north all the way.
Our integrated marketing service created a sense of place, put Springside on the map, and started people thinking about a neighbourhood well before any buildings were complete.
All media was conceived to point people to the website where they were prompted to sign up to stay in touch. Ongoing permission-based digital marketing supported by Pay Per Click (PPC) and SEO captured a database of leads that any sales agent would be delighted with.
Against the most severe downturn in confidence in the property sector for 15 years, the first phase was released for sale with one third of apartments selling 'off plan' on day one.