Putting a new neighbourhood on the map in central Edinburgh.

2005 - 2010

We worked with Grosvenor and other project partners to create Springside, Edinburgh - a new neighbourhood in the centre of a UNESCO World Heritage city.

Highlights

Building a sense of place

We provided a fully integrated service covering every aspect of establishing and marketing Springside as the largest mixed use development in Edinburgh.

From initial consultation with stakeholders and Edinburgh City Council, through to brand development, naming and marketing of the first phase release, we were with our friends in the north all the way.

Our integrated marketing service created a sense of place, put Springside on the map, and started people thinking about a neighbourhood well before any buildings were complete.

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    Naming and branding of development

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    Graphic design, marketing and advertising

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    Graphic design, marketing and advertising

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    Naming and branding

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    Graphic design, marketing and advertising

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    Email marketing and brand identity

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    Website design and development

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    Graphic design, marketing and advertising

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    Graphic design, marketing and advertising

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    Graphic design, marketing and advertising

Lead generation

All media was conceived to point people to the website where they were prompted to sign up to stay in touch. Ongoing permission-based digital marketing supported by Pay Per Click (PPC) and SEO captured a database of leads that any sales agent would be delighted with.

Against the most severe downturn in confidence in the property sector for 15 years, the first phase was released for sale with one third of apartments selling 'off plan' on day one.