Wingardium Leviosa: making the Harry Potter audio books fly off the shelves.

2002-2012

For over ten years we were tasked with designing and marketing the audio books of the global phenomenon, Harry Potter.

Highlights

  • First Harry Potter audio book pack design
  • Pack design for each release in the audio book series
  • Design and production of various speciality and collector box sets
  • Art directing numerous shoots with JK Rowling and Stephen Fry
  • Harry Potter audio marketing

    Advertising and marketing

  • Harry-Potter-04

    Advertising and marketing

  • Harry-Potter-06

    Advertising and marketing

  • Harry-Potter-05

    Advertising and marketing

  • Harry Potter Collectors Edition CD

    Packaging design

  • Harry Potter

    Packaging design

  • Harry-Potter-01

    Advertising and marketing

  • Harry Potter audio

    Packaging design

Audio wizardry

When first approached we were asked to devise a cost effective audio book pack solution for an untested first novel by new author JK Rowling.

The publisher had a back catalogue of classics but was new to contemporary fiction and wanted to minimise the risk of high production costs and unknown sales potential. In the end, Harry Potter audio books have sold more than 25 million units.

UXB have handled the design and production of every Harry Potter audio book and every pack variant, including numerous collectors editions, in the entire series.