Crown Prosecution Service
Communicating the direction of change.
2004 - 2010
We helped the CPS develop communication initiatives to improve their performance, attract and retain high quality talent, and restructure for the 21st century.
Highlights
- Brand development for new initiatives
- Digital strategy and development for a major internal restructure
- Internal communications campaigns
- Development of brand literature
- Art direction and development of brand image library
- Brand identity, architecture and roll out for the Prosecution College
Best practice into practice
The Crown Prosecution Service could be considered the largest law firm in England. It employs thousands of staff across the country whose work sits at the heart of the Criminal Justice System.
During our many years working with their Human Resources and Learning and Development teams we helped them adopt modern communication practices and brand thinking to help drive a modernisation programme aimed at transforming the service.
We worked across all media from branding, digital strategy and web design, helping to improve internal communications, talent acquisition and learning and development.