Working with friends
The Religious Society of Friends in the UK, more commonly known as Quakers, approached UXB to look at how their identity could be refreshed and rolled out locally.
We worked closely with Quakers, attending Friends meetings, to understand this extraordinary organisation and transfer their values of peace and tolerance into a simple and highly practical brand identity and toolkit that could be adopted by local staff and volunteers.
In order to understand what the needs were inside and outside the organisation we conducted an audit of all aspects of communication . From this we began to think about a marque and how it could work for the many different aspects and activities of the organisation.
Following this we worked on brand implementation across many touch points. This included publications, posters, banners, book jackets and the website. We also developed wayfinding signage for Friends House in Euston Road, designed permanent exhibition panels for the central corridors and worked on interiors of the bookshop and cafe. In addition we designed external signage and banners now implemented at the main entrance.