Below-the-line, underground and over ground marketing campaigns for TfL.
2005 - 2010
There are some clients that every London agency wants to work for. We were lucky enough to work with TfL for many years, providing creative campaigns across London's transport network.
- Below-the-line transport campaigns
- Campaign to launch the Bendy Bus
- Brand creation for Platform for Art
- Over 200 PfA exhibitions designed and promoted
- Created a Notting Hill Carnival campaign for entire network
- Collaboration over website for Crossrail
Before Barclays sponsored Boris Bikes there was the Bendy Bus - and we launched it. We also created the brand and over 200 exhibitions for Platform for Art (now rebranded as Art on the Underground).
Over the years as a rostered agency we worked on every transport mode, helping to make travelling on London's tubes, buses and trains safer and less confusing.
Services included brand development, below the line advertising, campaign support, copywriting, art direction, corporate design.
We worked closely with Transport for London and Crossrail during the development of a website for Crossrail. We consulted with the TfL digital team and worked closely with them and the Department for Transport, consulting and presenting our objectives and user journeys, ensuring that all departments were aligned with the work being undertaken.